The Ultimate Guide: What Are Lip Stains and How to Apply

By Emma Izquierdo

KEY TAKEAWAYS

  • A lip stain is a lightweight, long-lasting color that won't transfer.
  • Lip stains need fewer touch-ups than traditional lipstick or gloss.
  • Prep lips first: exfoliate, hydrate with balm, then blot excess.

Unless you’ve been on a very long social media hiatus, you’ve probably noticed that lip stains are having their viral moment in beauty and for good reason. Take one scroll on TikTok and you’ve likely seen this must-have on the lips of just about everyone. But what exactly is a lip stain, and why should it be your new go-to lip product? Well, get ready to master your perfect pout, because we’re breaking it all down!


A lip stain is exactly what it sounds like, a lightweight formula that helps stain your lips for long-lasting color, without the heaviness of a traditional lipstick. Think of it as a "set it and forget it" option for your lips. The benefits? Plenty. Lip stains are known for their long-wearing magic, meaning you won’t have to worry about constant touch-ups. Plus, they’re transfer-proof, so your coffee cup or clothes won’t be ruined by a swipe of color.


Not only are they a dream to wear, but they give you that effortless, “I woke up like this” makeup look. Whether you’re going for a natural makeup look or want a bold pop of color, lip stains have you covered. So, let’s get into it!

What is a Lip Stain?

Lip stains work their magic by temporarily staining the skin. The formula penetrates the top layer of your lips, leaving behind a natural, long-lasting color that doesn’t budge as quickly as other lip products.


So, how does this work? Lip stains use lightweight formulas, creating a soft, diffused tint that won’t transfer easily. This is what makes them different from most lipsticks, lip glosses, lip balms, and lip oils. Lip stains are usually more tinted than a lip balm, but less pigmented than a lipstick.

Model applying lip stain pen

The Different Types of Lip Stains

Let’s break down the types of lip stains, because not all stains are the same!


First up, liquid lip stains are the classic. Their lightweight, watery formulas give you a smooth, sheer tint that dries down quickly and stays put for hours and won't budge.


Our Glossy Lip Stain is our nourishing, high-pigment version of a natural-looking lip stain with a silky, glossy finish.

Comparison chart of the differences in e.l.f. lip stains

Lip stain pens, like our Main Stain Lip Marker, on the other hand, are exactly what they sound like; think of them as precision tools for your lips. These come with a pen-like applicator, giving you pinpoint control and a defined, long-lasting stain that dries down quickly.

What is the Difference Between Lip Stains and Other Lip Products?

Lip stains, lipsticks, glosses, balms, and lip oils each have their own purpose, and choosing the right one really comes down to your desired makeup look.

  • Lipstick is your classic go-to for bold color. It gives you full coverage and a more dramatic finish.
  • Lip gloss gives you that shiny, plump look. They’re perfect if you want a subtle, natural shine of color.

Different types of lip products including lip stain, lip stick, lip gloss, and lip liner
  • Tinted Lip balms tend to focus on moisturizing the lips while adding a shine of tint. They give a softer, less intense color, perfect for a natural no makeup makeup look.
  • Lip oil combines the hydrating properties of a lip balm with a lip gloss. It typically contains nourishing oils that moisturize and condition the lips while providing a subtle tint and natural-looking shine.


Feeling adventurous? Layering lip stains with a gloss or a lip color is a fun way to customize your makeup look. Use a lip stain for a long-lasting wear base and top it off with a lip gloss or a punch of lipstick for more dramatic flair!

Benefits of Using a Lip Stain

Aside from that pouty, natural finish you get from using a lip stain, they also have tons of benefits:


Long-Lasting Color: The most obvious benefit of using a lip stain is their long-lasting color. Whether you’re eating, drinking, or ahem… kissing, your lip color stays intact. And smudges? Nowhere to be found.


Lightweight, Non-transferable Formula: This sets lip stains apart from other lip products. They won’t leave marks on your coffee cup… or anywhere else. Once applied, they’re set and ready to go, no mess, no fuss!

Model holding liquid lip stain

Versatility: You can build up the intensity depending on your mood—from a soft, flushed lip makeup look to a bold, statement-making pout. Whether you're going for something subtle or daring, lip stains deliver!

How to Choose the Best Lip Stain Shade for You

Ready to find your perfect match? Let’s dive into the range of shades for our Glossy Lip Stain. Here's our breakdown of shades based on your skin tone:


For Fair Skin

  • If you're rocking a fair complexion, go for a soft, pretty pop of color. Our lip stain in the shade Pinkies Up is your go-to here; it’s a sweet pinkish-mauve that adds a hint of romance without overpowering your natural glow. If you're craving a subtle nude, Power Mauves is your go-to, a soft rosy nude that’s chic and effortless.

Arm swatches showing Glossy Lip Stain shades

For Medium and Olive Skin:

  • Medium and olive skin tones, listen up! Spicy Sienna is a fiery red with a warm undertone, perfect for a little extra oomph. Or, if you're feeling a bit more low-key, Cinnamon Dreamz will give you that cozy, earthy vibe while adding just the right amount of depth.


For Deep Skin:

  • If you’re ready to make a statement, try Berry Queen - a bold berry that looks stunning on richer skin. It’s rich, fierce, and lets rich skin tones stand out. Or go with Fiery Red - a timeless red that’s all things classic.

Best Lip Stains for Any Occassion

When life gets busy (or sweaty), lip stains are the MVP’s of your makeup bag. Let’s talk about when they really shine:


Long workdays: Whether you’re powering through meetings or running errands, lip stains are your low-maintenance hero with lasting power.


Special events and weddings: Crying during the vows? Lip stains are smudge-proof, kiss-proof, and celebration-proof, meaning your lips will still look photo-ready by the end of the night.

Woman wearing Glossy Lip Stain

Hot weather activities: Spring and summer are on their way, and lip stains stand the test of hot temps and humidity. Unlike lipsticks or glosses that can melt, smear, or feel sticky, stains stay weightless and vibrant.


Travel and on-the-go: Lip stains are the ultimate "apply and forget" product, perfect for a fresh, effortless look that lasts through busy days.

Step-By-Step Guide for Applying a Lip Stain

Step 1: Exfoliate Your Lips

Lip stains work by soaking into your lips (remember, they stain the top layer of skin), so any dry, flaky bits may cause uneven color or a patchy finish.


To avoid this, start by gently buffing away dead skin with a lip scrub like our Sugar Lip Exfoliator, which smells delicious and creates a smooth, exfoliated base for your lips.


The goal is to create a smooth, soft canvas that helps your lip stain absorb evenly and last even longer.

Variety of e.l.f. scented sugar lip exfoliators

Step 2: Hydrate and Moisturize Lips

Now that your lips are smooth and exfoliated, it’s time for step two: hydration! Lip stains are known for their long-wear power, but they can cling to dry spots if your lips aren’t moisturized, and nobody wants a cracked, uneven look.


The key is locking in moisture without making your lips too slippery. Start with a thin layer of a hydrating lip balm or mask to keep your lips soft and plump. Holy Hydration! Lip Mask is a dream; it’s packed with nourishing ingredients to give your lips that "just drank a gallon of water" feel.

Hydrating tinted lip balms in 5 different scents

If you’re on the go, Squeeze Me Glow Moisturizing Lip Balm is another must-have, adding lightweight hydration without that heavy, greasy feeling.

Step 3: Line Lips with Lip Liner

Next up: lining your lips. Yes, lip stains are all about that easy, lived-in look—but a little lip liner goes a long way in keeping things polished (and preventing any "coloring outside the lines" mishaps).


If you’re ready to line, grab our Cream Lip Liner Pencil; it’s smooth, easy to control, and glides on seamlessly. Start by outlining your natural lip shape for a clean, defined edge. If you’re into a poutier, fuller look, go ahead and slightly overline; just aim to stay close to your natural shape for a plump-but-believable look.

Lips outlined with lip liner

Lining your lips not only gives you that extra definition, but it also acts like a boundary to help the lip stain stay exactly where you want it no feathering or smudging. Plus, if you fill in your lips lightly with the liner before adding your lip stain, you’ll get an even richer, more long-lasting color.

Step 4: Apply Your Lip Stain

It’s finally time for the main event: applying your lip stain! Start at your cupid’s bow and slowly swipe the stain on, working outward toward the edges. This gives you more control and helps keep the look symmetrical and even.


Even though our Glossy Lip Stain has a built-in glossy finish, you can finish your makeup look with a quick swipe of lip gloss or lip oil.


As the gloss naturally fades, you’ve got options: leave it be for a more subtle, stained look, reapply for fresh shine, or top it off with a clear lip gloss if you’re a fan of a high gloss sheen.

Model wearing lip liner and lip gloss

Step 5: Clean Up the Edges with Concealer

This product is meant to stay put, which is great for your lips, but not so much for the skin around them if you accidentally go outside the lines.


To keep things clean and crisp, grab a wet Q-tip and gently swipe away any blurred edges before the stain sets.


For extra precision, dab a bit of Hydrating Camo Concealer onto our Small Angled Eyeliner Brush (yes, eyeliner brushes double as lip stain cleanup pros!) and trace around your lips. This sharpens the edges and gives your lips that flawless, makeup-artist-level look.

e.l.f. Cosmetics Camo Hydrating Concealer

Common Mistakes to Avoid When Applying a Lip Stain

Now that you’ve learned how to master applying a lip stain, here are a few things to avoid:


Dry, chapped lips: Lip stains may cling to dry patches on your lips, leaving you with a cracked, dry, and uneven finish that’s exactly what we’re *not* going for. Always remember to exfoliate and hydrate your lips first for a smooth, even canvas!


Overloading on product: More isn’t always better! Piling on too much lip stain at once can lead to a smeary, blurred mess. Start with a thin layer, build gradually, and you’ll nail that perfect, effortless finish.

Model wearing full glam makeup look

Tips on How to Make Your Lip Stain Last Longer

Want your lip stain to go the distance? It’s all about prepping, setting, and reapplying. Let’s break it down:


Prep your lips: Start with smooth, hydrated lips. Exfoliate away any dry skin, then dab on a hydrating lip balm and blot off any excess. This keeps your lips soft without making the stain slip.


Set your lips: After applying your lip stain, give it a moment to dry down. For extra staying power, lightly blot with a tissue; this removes excess product while locking in the color.

e.l.f. Cosmetics Glossy Lip Stain

Reapply as needed: As the glossy tint fades, go back in with another thin layer, or top it off with a tinted lip balm for instant shine.

How to Remove a Lip Stain

Not feeling your lip stain anymore? No need to fret; even the most stubborn stains can be undone.


For a quick fix, reach for an oil-based makeup remover; this helps break down long-wearing pigments like magic. Just massage the makeup remover onto your lips and wipe away with a cotton pad.


For extra stubborn stains, gently exfoliate with a sugar scrub to lift lingering color. Whatever method you choose, be gentle no harsh rubbing!

Liquid makeup remover

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