Deep Dive
Vegan Keratin vs. Animal Keratin: Is Plant Protein Better?
If you've ever spent any time browsing the hair care aisle, you've probably noticed one ingredient popping up again and again: keratin.
the e.l.f. word
Discover the latest makeup and skincare trends with our beauty blog, the e.l.f. word. Expert articles on everything from effective routines, makeup must-haves, ingredients, and guides to help elevate your beauty routine.
Tutorials
How to Get Glass Hair Using e.l.f.’s Hair Oil
Learn how to get the glass hair look — glossy, frizz-resistant, mirror-like shine for every hair type using a lightweight treatment oil.
Tutorials
Hair Styling Cream: How to Best Use and Benefits
Learn how to use hair styling cream for straight, wavy, curly & coily hair. Get flexible hold, frizz control & soft styles with e.l.f. 3-In-Wonder.
Tutorials
Best Festival Makeup Looks for 2026
Discover bold festival makeup looks, sweat-proof tips, and long-wear makeup products built to survive every set.
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Deep Dive
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The ultimate e.l.f. lip makeup guide! From hydrating lip balms,long-lasting liners and viral lip oils. Find your perfect pout with expert tips and recommendations
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Deep Dive
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With summer around the corner, it’s important to know which face sunscreen is best for your skin type and concerns.
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Deep Dive
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Not sure where the best places to apply bronzer are? We’ve got you covered when applying bronzer so you are sure to have a sun-kissed glow all year-round!
Deep Dive
What is CC Cream and How to Use Color Correcting Cream
Not sure how to correctly apply CC Cream? Or what CC Cream even is? Here’s why we love CC Cream and think you will too.
Deep Dive
Why You Should Never Skip Makeup Remover & How to Do It Right
Tired of stubborn makeup? Shop our makeup removers that help to leave your skin clean, clear, and ready for your skincare routine. Perfect for daily use!
Tutorials
Must Have Lip Combinations in Your Makeup Routine
Find the perfect blends of lipsticks, lip liners, and lip glosses to suit your unique makeup style with our guide of different lip combos to try.
Tutorials
5 Step Skincare Routine for Glowing Skin
Transform dull skin into a radiant complexion with this glowing skincare routine. Learn the essential steps and products for achieving natural, healthy glow.
Tutorials
Your Ultimate Makeup Removing Guide
Stuck on the best way to remove your makeup at the end of the day? Here's the inside scoop on the different makeup-removing products that may be best for you.
Tutorials
How to Use a Makeup Sponge: 7 Types & Techniques
Not sure where to start when it comes to makeup sponges? Here’s our best tips and tricks when it comes to picking the right makeup sponge for you.
Deep Dive
A Guide to Makeup for Men
Learn subtle makeup techniques for men, from natural-looking concealer to enhancing your features. A beginner's guide to everyday men's makeup that's undetectable yet effective.
Routines
Men's Complete Grooming Guide: Easy Daily Routine & Tips
Master your daily grooming routine with our comprehensive men's skincare guide. From cleansing to moisturizing, find the best products and techniques for healthy, great-looking skin.
Seasonal
Makeup and Skincare Under $20
Shop the best beauty picks under $20 this Black Friday, Cyber Monday, and holiday season. Makeup and skincare products that make perfect holiday gifts.
Deep Dive
How to Use e.l.f. Haircare for Every Hair Type
Meet e.l.f.'s new haircare collection — affordable formulas designed for straight, wavy, curly, and coily hair types. Your best hair awaits.
Deep Dive
How to Use Color Correcting Loose Face Powder
If your makeup routine ends with setting powder, you’re already doing your skin a solid.
Deep Dive
Meet Your New Favorite Hydrating Peptide Lip Treatment
Skip the $30+ lip treatments. Thirst Burst delivers affordable peptide-powered lip care with real results — hydration, plumping, and conditioning in one.
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Collabs
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Our new album GRWMusic is the *ultimate* GRWM playlist—tracks by 12 talented emerging artists, for YOU.
Deep Dive
Makeup Artists Guide to Brushes and Tools
In this brush guide carefully crafted for makeup artists, find out which makeup brushes are essential to completing the perfect makeup look. Learn about the different makeup brush types, what they are used for and what makeup to use with them.
Tutorials
Makeup Brushes and Brush Sets and How to Use Them
Full e.l.f. makeup brush guide. Read all about e.l.f.'s cruelty free makeup brushes and brush sets you should add to your makeup bag and how to use them.
Seasonal
Seasonal Blush Trends to Try Out this Fall and Winter
Discover your perfect lip liner match with e.l.f.'s complete guide. Learn shade selection tips, application techniques, and expert tricks for a flawless, long-lasting pout.
Deep Dive
e.l.f. Brush & Tool Pairings: Which Tool Goes with What
Discover the ultimate makeup tool and product pairings. Learn expert tips for applying matching brushes, sponges, and tools with your favorite products.