the e.l.f. word

Discover the latest makeup and skincare trends with our beauty blog, the e.l.f. word. Expert articles on everything from effective routines, makeup must-haves, ingredients, and guides to help elevate your beauty routine.

Filter

CollabsDeep DiveRoutinesSeasonalShadeTutorials

Deep Dive

The Holy Grail Makeup Products within Our Halo Glow Collection

Find your glow with e.l.f. Cosmetics' Halo Glow Collection, crafted to deliver a soft-focus, luminous complexion while being completely vegan and cruelty-free.

Tutorials

Halloween Makeup Ideas Using Everyday Beauty Products

Transform into a spooky makeup look using everyday products from your makeup bag. Easy DIY makeup looks with lipstick, eyeshadow & more!

Deep Dive

[CA] Main Blog Template

Not sure where the best places to apply bronzer are? We’ve got you covered when applying bronzer so you are sure to have a sun-kissed glow all year-round!

Seasonal

Explore the Best Beauty Advent Calendars this 2026 Holiday

Unwrap the excitement with 2026's best beauty advent calendar. Whether for yourself or a loved one, these delightful calendars offer unparalleled cheer and charm.

Deep Dive

How to Brighten Under-Eyes: Corrector vs. Concealer

Brightening your under-eyes requires more than just layering on concealer.

e.l.f. Teams Up with the National Women’s Soccer League

From Boston to Denver and beyond, e.l.f. grows its NWSL footprint, welcomes Ally Sentnor, and launches programs to uplift future stars.

Routines

5 Minute Makeup Routine

In a rush? Here's a step-by-step guide on achieving the perfect makeup look in under 5 minutes. e.l.f. to the rescue!

Deep Dive

How to Use Our Vitamin C + E + Ferulic Acid Brightening Serum for Glowing Skin

Discover how vitamin C, E, and Ferulic Acid work together in our brightening face serum to help visibly brighten dull-looking skin and boost radiance.

Collabs

e.l.f. Cosmetics Brand Collaborations: Where Beauty Meets the Unexpected

From Tinder to Liquid Death—explore our boldest brand collaborations and limited-edition collections that helped define our innovative journey.

Deep Dive

Cream Blush & Bronzer Sticks: Your Soft Glam Essential Guide

Transform your routine with e.l.f.'s cream blush & bronzer sticks. Learn shade selection, application techniques, and how to achieve soft glam on the go.

Tutorials

Best Skin Prep for Makeup: Complete Guide for a Flawless Base

Whether you’re a makeup beginner or a true beauty guru, everyone knows that flawless and smooth makeup starts way before you reach for your foundation.

Deep Dive

Sunscreen Makeup Hybrids: Your New Summer SPF Staple

It’s summer and you know what that means—SPF protection is an absolute must! Sunscreen makeup hybrids make it easy to stay on track. Here’s why we love and you will too.

Deep Dive

Why You Need this SPF Glow Sunscreen Makeup Primer

Don’t miss this SPF summer must have! Get your natural glow on with this face sunscreen that doubles as a primer.

How to Find Your Perfect Lip Stain Shade

Discover how to choose the perfect lip stain shade for you. Expert tips on different shades and long-lasting formulas for every makeup look.

Tutorials

Summer Makeup Tutorial

With summer just around the corner, it's time to ditch the winter blues and amp up your makeup routine for those sunny days ahead.

[CA] Main Blog Template

There are a variety of different makeup priming mists and setting sprays to choose one, but what’s the difference? How do I know which setting spray is right for me? And how do I actually use a facial mist?

Discover the e.l.f. Cosmetics Mobile App, Rewards, and More!

Discover e.l.f.'s Beauty Squad rewards program and mobile app. Earn points, unlock exclusive perks, and shop your favorite makeup. Join for free today!

Seasonal

[CA] Main Blog Template

Create the ultimate dewy summer makeup look with our simple guide! Unlock the secret to a radiant, sun-kissed glow that's perfect for the season.

Shade

Complete Guide to e.l.f.’s Squeeze Me Lip Balm Flavors

Get the scoop on all our Squeeze Me Lip Balm flavors. This detailed guide helps you choose the perfect flavor for smooth, hydrated lips.

Deep Dive

How to Build Your Custom e.l.f. Skincare Routine

Learn how to build a personalized e.l.f. skincare kit tailored to your skin type.

Tutorials

[CA] Main Blog Template

Learn how to create the perfect smokey eye with kohl eyeliner in minutes. Step-by-step techniques for both beginners and experts to achieve a sultry, dramatic eye look.

Tutorials

Perfect Your Contour: Expert Tips for Every Face Shape

Transform your makeup routine with these expert contouring tips customized for every face shape. Create definition and dimension in minutes.

Deep Dive

[CA] Main Blog Template

Not sure which face primer to choose for your skin needs? Here are the biggest differences between some of e.l.f.'s face primers, and which one may be best for you.

Tutorials

[CA] Main Blog Template

Discover essential makeup products for beginners in this comprehensive guide. Learn about must-have products, application tips, and how to build your first makeup collection.