One Hair Line, Every Hair Type: How to Use e.l.f. Haircare on Straight, Wavy, Curly & Coily Hair
KEY TAKEAWAYS
Hair is the ultimate form of self-expression. Whether you have straight strands, curls, waves, or something in between, slaying a “good hair day” — perfectly defined curls, bouncy coils, a sleek-as-e.l.f. blowout, or sleek, frizz-free strands — is such a mood and confidence boost. But hair’s the struggle: every hair type and texture has its own unique set of needs, and not all hair care is created equal. The trial-and-error process of finding the best formulas to moisturize and style your unique mane without weighing it down can be overwhelming. What makes all the difference? Using quality hair products that are formulated specifically for your hair type and texture. Enter e.l.f. haircare: An inclusive hair care line that offers product options for every hair type and texture. We’re changing the game with this lineup of six e.l.f.conic formulas: a moisturizing shampoo and conditioner, anti-frizz spray for humidity, lightweight styling cream, frizz taming wand and a heat protectant hair oil. Your new holy grail hair care collection is now available on elfcosmetics.com.
e.l.f. Clean Haircare — Affordable and Guilt-Free
We want you to look good and feel good when washing and styling your hair. Our e.l.f clean hair care products are color-safe and free from parabens, phthalates and mineral oils so your hair can e.l.f.ing thrive. As always, the formulas are also 100% vegan and cruelty-free. Plus, each clean and effective formula is under $10 — because gorgeous hair should be accessible to all.
Meet Never Thirsty Moisturizing Shampoo
Who it's for: Straight, wavy, curly & coily hair types Ready for some good clean fun? Your hair is going to e.l.f.ing love our Never Thirsty Moisturizing Shampoo: a lightweight, moisturizing shampoo for any texture and hair type (color-treated hair, too!) that’s enriched with moisturizing provitamin B5 and argan oil to seal in hydration. The sulfate-free formula doesn’t strip hair’s natural oils—it gives strands a gentle cleanse with a luxurious lather to remove oil and product buildup for a soft, smooth mane. Plus, the bright and uplifting fruity scent is e.l.f.ing amazing.
How to Use and Do’ It Your(e.l.f.):
Step 1: Prep — In the shower, thoroughly saturate your hair with warm water.
Step 2: Apply — Dispense Never Thirsty Moisturizing Shampoo in your hand and massage onto your scalp and roots to gently remove oil and buildup while maintaining moisture. Work into a rich lather, then rinse thoroughly.
Step 3: Condition — For best results, follow up with Never Thirsty Moisturizing Conditioner to lock in moisture and softness.
Meet Never Thirsty Moisturizing Conditioner
Who it's for: Straight, wavy, curly & coily hair types If you have tangle-prone hair, believe it or knot: our new Never Thirsty Moisturizing Conditioner melts into your hair to hydrate and instantly detangle* most hair types and textures without weighing it down. The result? Soft, shiny, smooth-as-e.l.f. locks. This lightweight conditioner is moisturizing and enriched with provitamin B5 and argan oil, plus a vegan protein blend to help strengthen*, reduce breakage* and repair damage*.
Plus, it features that same bright and uplifting fruit scent as our Never Thirsty Moisturizing Shampoo, making them the perfect pair for achieving clean, smooth strands and hydration without the heaviness.
*when used as a system with Never Thirsty Moisturizing Shampoo vs control.
How to Use and Do’ It Your(e.l.f.):
Step 1: Prep — After cleansing with Never Thirsty Moisturizing Shampoo, gently squeeze out excess water from your strands.
Step 2: Apply — Work Never Thirsty Moisturizing Conditioner from mid-lengths to ends to detangle, smooth, and moisturize your locks.
Step 3: Rinse — Let the conditioner melt into your hair, then rinse thoroughly and enjoy a soft, moisturized mane.
Meet Humidity Hero Anti-Frizz Styling Spray
Who it’s for: Straight, wavy & curly hair types After you cleanse and condition, it’s time to get slick done — and our new Humidity Hero Anti-Frizz Styling Spray is here to provide long-lasting frizz control* and help you lock down that silky-smooth style! This heat-activated styling spray designed to be humidity resistant* in all climates and is also infused with lotus extract. Just spray your strands and blow dry on hot with tension, then step out with an ultra-glossy, sleek-as-e.l.f. look — no matter the weather. *vs. Control
How to Use and Do’ It Your(e.l.f.):
Step 1: Prep — Gently cleanse and moisturize with Never Thirsty Moisturizing Shampoo and Never Thirsty Moisturizing Conditioner. Towel dry hair until damp (not wet).
Step 2: Apply — Section hair and generously spray Humidity Hero Anti-Frizz Spray from roots to ends until your hair is fully saturated, then comb through to evenly distribute. Do not layer with other styling products!
Step 3: Style — Blow-dry on hot with tension — this will activate the frizz control and humidity protection.
Pro Tip: Follow up by smoothing a small amount of Gloss Mode Treatment Oil through mid-lengths and ends for added strength and shine.
Meet 3-In-Wonder Magic Styling Cream
Who it’s for: Straight, wavy & curly hair types Meet your ultimate multi-tasking style savior: our 3-In-Wonder Hair Styling Cream! This 3-in-1 styling cream is lightweight, moisturizing and gives you three ways to slay a good hair day: it provides lightweight, flexible hold for smooth styles, primes strands for silky blowouts with long-lasting frizz control* and gives soft definition to curls without the crunch. This versatile, flexible hold styling cream leaves hair feeling soft and smooth, and features an effervescent citrus scent. *vs. control
How to Use and Do’ It Your(e.l.f.):
Step 1: Prep — Gently cleanse and moisturize with Never Thirsty Moisturizing Shampoo and Never Thirsty Moisturizing Conditioner.
Step 2: Style 3 Ways —
- Flexible hold: Apply a small amount of styling cream to damp or dry hair; smooth through lengths to help tame flyaways and control for smooth, slick looks.
- Silky blowouts: Work a small amount of styling cream from mid-lengths to ends before blow-drying to prep for smooth, shiny results and help reduce frizz.
- Enhanced curls: Apply styling cream to soaking wet or towel dried curls for enhanced definition, shape and frizz control.
Pro Tip: Smooth a small amount of Gloss Mode Treatment Oil through mid-lengths and ends for added strength and shine.
3-In-Wonder Magic Styling Cream Wand
Who it’s for: Straight & wavy hair types Whether you want to smooth frizz, slick flyaways, style edges, or touch up your look on the go, our new flyaway taming wand is made for e.l.f.fortless styling — whenever and wherever. The 3-in-Wonder Magic Styling Cream Wand applies white a dries clear, featuring the same flexible hold, moisturizing formula and bright, uplifting citrus scent as our 3-In-Wonder Hair Styling Cream, plus a built-in taming wand for more targeted styling and easy touch-ups (no messy hands!).
How to Use and Do’ It Your(e.l.f.):
Style 3 Ways:
- Slick & Smooth: Glide the styling wand directly over flyaways and frizz to instantly smooth and set.
- Targeted Control: Apply the styling wand to your hairline, part or ends for precise, polished styling.
- On-The-Go Touch-Ups: Use the styling wand to refresh and tame throughout the day.
Gloss Mode Treatment Oil
Who it’s for: Straight, wavy, curly & coily hair types Have the shine of your life with Gloss Mode Treatment Oil — a lightweight hair oil formulated to strengthen hair*, offers heat protection up to 450 degrees F and instantly boosts shine for soft, smooth, silky-feeling hair. The results are so e.l.f.ing real: e.l.f.ies notices 88% reduction in breakage** after a single application on dry hair and a 80% reduction in split ends*** This glossy finish hair oil can be used on wet or dry hair. The layered vanilla and peony scent will also be your new obsession.
*vs. control
**when compared with the control
***when compared with the control and used on dry hair in a clinical study
How to Use and Do’ It Your(e.l.f.):
Step 1: Prep — Gently cleanse and moisturize with Never Thirsty Moisturizing Shampoo and Never Thirsty Moisturizing Conditioner.
Step 2: Dispense — Turn hair oil upside down and gently tap to release a controlled drop. Start with 2-3 drops and build based on hair texture and density.
Step 3: Apply —
- On damp hair: Work styling oil through mid-lengths and ends for added shine and heat protection before styling.
- On dry hair: Work styling oil through mid-lengths and ends as a finishing oil to add shine and seal split-ends* after styling.*Temporarily on dry hair
Shop Affordable Hair Care for Every Hair Type
Your hair type or texture shouldn’t limit your ability to achieve healthy, gorgeous-as-e.l.f. hair. Our new lineup of hair holy grails features something for everyone, with each product specially formulated to deliver hair-loving benefits for your unique hair type and texture. From lightweight moisture, to anti-frizz benefits, detangling and glossy shine, it’s time to bring out the best in your curls, waves, coils or straight strands.
And here’s the best part: our haircare journey is just getting started. We’re so excited to share these new hair care formulas with you and can’t wait to hear what you think. Follow along and stay tuned—more mane-tenance multi-taskers and e.l.f.conic formulas for all are coming soon!
