4 Reasons You'll Love Soft Glam Liquid Foundation
When it comes to turning your face into a beautiful canvas, we’ve literally got you covered with our extensive lineup of e.l.f. foundations—from cc creams, skin tints, and sheer liquid glow boosters. And for the first time in 7 years (!) we’re introducing a new foundation that really hits that dreamy sweet spot between full beat and barely there. Meet our Soft Glam Satin Foundation, which delivers medium, buildable coverage and a long-lasting satin finish that looks as great as it feels. We’re here to spill everything there is to know (and love!) about the latest addition to our foundation fam—including tips on how to achieve that medium coverage and to find your perfect shade, a closer look at the formula’s hydrating benefits, plus how it differs from our other foundations.
OMG Value (We Love Affordable Makeup!)
Investing in a great foundation that you love wearing daily is important. After all, foundation is a makeup product that you apply all over your precious face, which means it should look good and feel good. At e.l.f., we believe that high-quality clean beauty should be affordable to all. Our incredibly dreamy medium coverage foundation is serving luxury vibes for (drumroll, please...) $9. This means, you can turn your complexion into a beautifully smooth canvas while enjoying a luxe, satin feel and hydrating benefits for less bucks.
Buildable, Medium Coverage Foundation
For the days a full-coverage finish with your foundation makeup is overkill and sheer coverage isn’t quite enough, this buildable coverage foundation is just right. This liquid foundation delivers medium buildable coverage and a long-lasting satin finish. Plus, the lightweight, breathable formula is non-comedogenic (see ya, clog pores!) so you can rock that perfect satin finish and a smooth complexion without any unwanted cakiness or heaviness. To achieve that perfect medium coverage, buff and blend our new satin finish foundation all over your face and onto your upper neck using our ultra soft makeup sponge or Smooth Swipe Foundation Brush, which was made to perfectly pair with Soft Glam!
Affordable Foundation with a Hydrating, Satin Finish
We stan a makeup product that also provides skin-loving benefits — and our hydrating Soft Glam Satin Foundation is the ultimate makeup-skincare hybrid that delivers more than just good looks. The foundation formula is infused with our 1% Hydrating Hibiscus Complex to impart your skin with a hydrating, satin finish that feels and looks so good, you won’t want to take it off. In other words, this is a good foundation for dry skin. Want to lock in that smooth, satiny complexion? For a more long wearing effect, prior to your foundation application apply a face primer like our best-selling Power Grip Primer or Liquid Poreless Putty Primer. Then, apply a dusting of our Halo Glow Setting Powder to lightly veil the skin while setting your look to help it last even longer.
Inclusive Foundation Shades
e.l.f. is proudly for every eye, lip and face—and that’s why our new Soft Glam Satin Foundation is available in 36 inclusive e.l.f. foundation shades to match a wide range of skin tones. To discover your perfect complexion match, choose a foundation color that falls within our shade range (fair, light, medium, tan, deep and rich); then, select your skin’s undertone (cool, neutral or warm undertoned). More great news: thanks to our Shade Match Guarantee , if you’re not 100% happy with the shade you chose, we will refund your purchase within 30 days.
What’s the Difference Between e.l.f.’s Foundations?
While our foundations are e.l.f.ing amazing in their own ways, you may be wondering which type of foundation you should choose. Selecting a foundation (liquids or creams) really comes down to personal preference, the desired coverage you’re after and the finish you crave in your makeup routine. Here’s your e.l.f. foundation cheat sheet to help you meet your match:
