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The Ultimate Guide to Pairing e.l.f. Tools to Makeup Products

By Emma Izquierdo

How the Right Brush or Sponge Directly Affects Your Makeup Results

Let’s face it: choosing the right makeup tools can be trickyβ€”and we know the struggle. With endless choices, from makeup brushes and sponges to applicators, it’s easy to feel overwhelmed. Oftentimes it can seem like every tool has a different purpose, and it’s not always obvious which one is best for you. Plus, not all brushes or tools are created equalβ€”differences in bristle type, density, and shape can significantly impact the application and totally change up the result.


Finding the perfect tools also involves trial and error; a tool that works great for someone else may not necessarily work for you, making the process feel even more complicated. It’s crucial to know when to use a specific makeup brush versus a sponge or your fingers, and this varies based on the type of product you're using. The wrong tool can leave your makeup looking patchy or cakey instead of flawless. Basically what we’re saying is: navigating the sea of makeup tools can definitely be a challenge!


If you’re on the hunt for new makeup tools and application techniques, quality matters, but so does how well the brush or sponge plays with the product itself. We decided to take the guesswork out of finding the right brushes and tools and make them specifically complement different holy grail products within the e.l.f. Family. Ready to find the tool and brush BFFs? Let’s get into it.

Camo Concealer Sponge + Camo Concealer: The Perfect Pairing for Seamless Coverage

Meet our Camo Concealer Sponge, our go-to makeup sponge thoughtfully designed to pair with you guessed it Hydrating Camo Concealer and 16-Hour Camo Full Coverage Concealer.


We love this ultra-soft, egg-shaped sponge because it’s molded from latex-free foam and features dual-pointed ends so that it perfectly fits into all of the hard-to-reach areas of the face, allowing for seamless, cake-free application. It blends flawlessly, maintains its shape, and it’s also buoyant and flexible for getting into small creases. To use, just slightly dampen the sponge in clean water, then squeeze out any excess water and apply your concealer, then use the sponge to blend and bounce to perfection!

e.l.f Camo Collection

Halo Glow Powder Puff + Halo Glow Setting Powder: How to Set Your Makeup Flawlessly

Puff your way to a perfect set makeup with our beloved Halo Glow Powder Puffs. We designed our powder puffs in two different sizesβ€”one for all-over application and one for smaller, more precise applicationyet both go the distance in helping makeup set and stay all day. These puff power players are made to be paired with our best-selling Halo Glow Setting Powder. The Halo Glow Pinkie Puffs are our favorite for applying loose and pressed powders to all of those hard-to-reach crevices of your face; think inner corners of eyes, around your nose, and your cupid’s bow.


This set of three ultra-soft beauty powder puffs are finger-sized and teardrop-shaped for easy application and spot coverage without caking. The Halo Glow Powder Puff is our soft, reusable powder puff designed to expertly apply our powders into a flawless finish. Similar to our mini pinkie puffs, the teardrop triangle shape is designed to fit into all contours of the face for an expertly smooth application. Plus, it’s reusable and machine washable!

Halo Glow Puff and Setting Powder

Brow Lift Applicator + Brow Lift: How to Lift and Define Brows in One Step

Primer fans, this one’s for you. The BFF to our Poreless Putty Primer, the Putty Primer Brush and Applicator is our dual-ended makeup spatula and buffing brush for an easy, hands-free Putty Primer application. How does it work? Take the spatula end and scoop out a small amount of Putty Primer.


Apply the face primer it to your skin, then use the dense bristle brush side to blend and buff out the primer (or bronzer or blush!) onto your face. Already obsessed with our Putty Collection? Then the Putty Brush and Tool Trio is a must for your makeup bag. This triple threat of three makeup brushes are all made to pair with our putty productsβ€”putty primer, blush, and bronzerβ€”and make for seamless application and control no matter what type of look you’re going for!

Still unsure which makeup brush is best for your makeup look? Find the perfect makeup brush with our brush finder quiz.

Putty Primer and Brush Applicator

Putty Blush Brush + Putty Cream Blush: How to Get an Airbrushed Flush

A creamy, putty blush deserves a perfectly tapered Putty Blush Brush! Our tapered blush brush plays well with all putty and cream-based formulas, but it’s especially ideal for applying Putty Cream Blush , our seamless and blendable cream-based formula that gives a radiant flush of color.


The tapered blush brush glides through our Putty Blush for precise application and blending, creating an air-brushed effect and a natural flush that will last all day. Its duo fibers help create a diffused look or can be easily built up for a more dramatic pop of color.

Putty Blush and Brush

Putty Primer Brush + Poreless Putty Primer: Hands-Free Application Step by Step

Primer fans, this one’s for you. The BFF to our Poreless Putty Primer, the Putty Primer Brush and Applicator is our dual-ended makeup spatula and buffing brush for an easy, hands-free Putty Primer application. How does it work? Take the spatula end and scoop out a small amount of Putty Primer.


Apply the face primer it to your skin, then use the dense bristle brush side to blend and buff out the primer (or bronzer or blush!) onto your face. Already obsessed with our Putty Collection? Then the Putty Brush and Tool Trio is a must for your makeup bag. This triple threat of three makeup brushes are all made to pair with our putty products putty primer, blush, and bronzer and make for seamless application and control no matter what type of look you’re going for!

Still unsure which makeup brush is best for your makeup look? Find the perfect makeup brush with our brush finder quiz.

Putty Primer and Brush Collection

Putty Blush Brush + Putty Cream Blush: How to Get an Airbrushed Flush

A creamy, putty blush deserves a perfectly tapered Putty Blush Brush! Our tapered blush brush plays well with all putty and cream-based formulas, but it’s especially ideal for applying Putty Cream Blush , our seamless and blendable cream-based formula that gives a radiant flush of color.


The tapered blush brush glides through our Putty Blush for precise application and blending, creating an air-brushed effect and a natural flush that will last all day. Its duo fibers help create a diffused look or can be easily built up for a more dramatic pop of color.

Putty Blush and Brush

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