Cloud skin is a makeup trend that creates a soft-focus, diffused complexion that looks naturally filtered - like you're viewing your skin through a cloudy lens. The look is achieved by layering lightweight, hydrating products with subtle luminosity, resulting in a finish that's both matte and dewy.

Key aspects of cloud makeup include:

• A balance between matte and dewy finishes

• Blurred, soft-focus effect on the skin

• Subtle radiance without excessive shine

Read more about cloud skin makeup.

To achieve cloud skin:

1.  Start with hydrating skincare such as the e.l.f. SKIN Holy Hydration! Collection
2.  Apply a mattifying primer and soft matte foundation
3.  Use cream products for blush and contour
4.  Set with a light dusting of pressed powder
5.  Add subtle highlight to high points

This technique aims to create dimension and a dreamy, filter-like quality to the skin.

Cloud skin and glass skin are both popular makeup trends, but they differ in their final look and application techniques. Glass skin creates an intensely dewy, almost wet-looking complexion with high shine and ultra-luminous, poreless appearance - like perfectly polished glass. Cloud skin, in contrast, has a softer, more diffused finish with a gentle haze to it, achieved through strategic powder application rather than hydrating products. While glass skin emphasizes maximum glow and reflectiveness, cloud skin aims for a filtered, soft-focus effect that looks naturally blurred and subtly radiant.

In order to get your makeup to look glowy, you’ll need to use makeup products that’ll leave your skin looking dewy and luminous. Here's how you can get a makeup look that truly glows:

1. Start with Halo Glow Liquid Filter

•  Apply all over for an instant glow-up
•  Wear alone or under makeup for a soft-focus effect

2. Contour with the Halo Glow Contour Beauty Wand

•  Glide along cheekbones, temples & jawline
•  Blend for a natural, sculpted look

3. Add a pop of color with the Halo Glow Blush Beauty Wand

•  Apply to cheeks for a luminous pop of color
•  Blend for a seamless finish

4. Highlight with the Halo Glow Highlight Wand

•  Swipe over high points (cheekbones, brow bone, nose)
•  Blend for that spotlight-stealing glow

5. Set with the Halo Glow Loose Setting Powder or the Halo Glow Pressed Powder Filter

•  Lightly dust or pat to set makeup
•  Achieve a dreamy, airbrushed finish

Ready to glow up with the e.l.f. Halo Glow collection? You'll be serving major glow vibes with this makeup routine. Remember, a little goes a long way – build up for your desired level of radiance

Cloud skin is a makeup trend that creates a soft-focus, diffused complexion that looks naturally filtered - like you're viewing your skin through a cloudy lens. The look is achieved by layering lightweight, hydrating products with subtle luminosity, resulting in a finish that's both matte and dewy.

Key aspects of cloud makeup include:

• A balance between matte and dewy finishes

• Blurred, soft-focus effect on the skin

• Subtle radiance without excessive shine

Read more about cloud skin makeup.

To achieve cloud skin:

1.  Start with hydrating skincare such as the e.l.f. SKIN Holy Hydration! Collection
2.  Apply a mattifying primer and soft matte foundation
3.  Use cream products for blush and contour
4.  Set with a light dusting of pressed powder
5.  Add subtle highlight to high points

This technique aims to create dimension and a dreamy, filter-like quality to the skin.

Cloud skin and glass skin are both popular makeup trends, but they differ in their final look and application techniques. Glass skin creates an intensely dewy, almost wet-looking complexion with high shine and ultra-luminous, poreless appearance - like perfectly polished glass. Cloud skin, in contrast, has a softer, more diffused finish with a gentle haze to it, achieved through strategic powder application rather than hydrating products. While glass skin emphasizes maximum glow and reflectiveness, cloud skin aims for a filtered, soft-focus effect that looks naturally blurred and subtly radiant.

In order to get your makeup to look glowy, you’ll need to use makeup products that’ll leave your skin looking dewy and luminous. Here's how you can get a makeup look that truly glows:

1. Start with Halo Glow Liquid Filter

•  Apply all over for an instant glow-up
•  Wear alone or under makeup for a soft-focus effect

2. Contour with the Halo Glow Contour Beauty Wand

•  Glide along cheekbones, temples & jawline
•  Blend for a natural, sculpted look

3. Add a pop of color with the Halo Glow Blush Beauty Wand

•  Apply to cheeks for a luminous pop of color
•  Blend for a seamless finish

4. Highlight with the Halo Glow Highlight Wand

•  Swipe over high points (cheekbones, brow bone, nose)
•  Blend for that spotlight-stealing glow

5. Set with the Halo Glow Loose Setting Powder or the Halo Glow Pressed Powder Filter

•  Lightly dust or pat to set makeup
•  Achieve a dreamy, airbrushed finish

Ready to glow up with the e.l.f. Halo Glow collection? You'll be serving major glow vibes with this makeup routine. Remember, a little goes a long way – build up for your desired level of radiance